Session 4: Create Your Customer Avatar

Download Customer Avatar Interview Spreadsheet

In Session 4 you will learn how to:

• Streamline your marketing content by creating a Customer Avatar
• Find out exactly what your customers are willing to pay you for now
• how to Find your “Perfect” Customer
  • Your Customer Avatar

• If you took all of you customers and combined their commonalities in one person, what would they be like?
• What are the important traits that have meaning, value and are relevant?
• List Commonalities
  • As you build your Universal Customer, you are looking to find the particular commonalities that make YOUR customers uniquely similar
  • Include only those commonalities that have meaning and value
  • Discard irrelevant traits
• List Demographic Traits
  • Age
  • Gender
  • Location
  • Occupation
• List Psychographic Traits
  • What are their biggest fears, and frustrations?
  • What common problems are your customers trying to solve?
  • What are their wants, aspirations, fantasies, and desires?
• Your Customer Avatar’s Words
  • Different people communicate in different ways
  • People interested in Yoga communicate differently from sports lovers, who communicate differently from “tech geeks”
  • What are the common words, phrases, and sayings that YOUR customers use and can best relate to?
• Interview Your Customers
  • What are the biggest areas that Stress you out?
  • What are you most proud of?
  • What excites You?
  • What are your top 3 biggest frustrations?
  • What problem do you wish would just go away?
• Customer’s Unique Words
  • Within the words, phrases, and sayings, there are common themes
  • Listen carefully to find the emotional “hot button” words and phrases your customers are using
• Customer’s Pain/Frustration Wants/Aspirations
• Create Your Marketing Just For Your Customer Avatar
  • Create your messages that you will post as if you posted only for your universal customer
  • Write your messages as if they are a close, personal, trusted friend
  • Let your mental, emotional connection to them and understanding them come through
• Create Your Marketing Just For Your Customer Avatar
  • (Attract Customers Now Facebook Page)
• Create Your Products/Services Just For Your Customers
  • When interviewing your customers, THEY will tell you exactly what your products and services should do for them
  • Before your next Launch/Seminar/Webinar, ask your customers what top 3 take aways they want and use that as your agenda
• Exercise: Create Your Customer Avatar
  • What are the common demographic traits of 80{1f66b0d6ce0a11e4cd58ff5465420e8dd2d95871f419a96084a01d4981a25874} of your customers? Where they live, age, gender, etc.
  • What are the universal “psychographic” traits? What do they want? What are their desires and aspirations? Fears or frustrations?
  • What is the conversation your customer is having internally right now?
  • Commit to speak to one customer/prospect per day for the next 10 days