Session 6: Create “Likeable” Content

by | Jun 17, 2016

In session 6 you will learn:

Your customers will like your page for its content
Your content needs to add value to your customer
The content on your page cannot be frivolous or just funny
Give Value Away First
- Have you seen Facebook pages that provide no value to their customers?
- From your customer’s perspective, it is a risk to like your page
- If you have valuable knowledge, content, or secrets, then give your MOST valuable ones away first
What Value Does Your Page Provide?
- (Lincoln Financial Group Facebook page) 2,911 likes
- (MetLife Facebook page) 554,863 likes
What Value Does Your Page Provide?
- Here are a few examples of my clients who get tons of likes because they add tons of value
- https://www.facebook.com/amazingbodynow

The number of Page Likes are the Result of Your Customer’s Perceived Value Of Your Page

Match your content with the emotional need your customer is trying to fill – their want or desire
What is it that your customer really wants?
Make sure your content is oriented to what THEY actually want, not what you think they want
Discovering What Content Your Customers Really Value
- How do you go about finding out what kind of content is most “likeable” to your customers?
- Do you just want fans or CUSTOMERS?
- By interacting with your customers daily on Facebook, you can start to understand what they really want and create your content to meet those needs
Guessing What Your Fans Want Doesn’t Work
- Don’t automatically assume you know what your fans want
- It’s better to assume that you don’t know what THEY want
- Eliminate misunderstanding by asking what your fans want by clarifying and asking in new ways
Your Fans Will Tell You What Content Will Grow Virally by the number of likes your posts get
- (Yoga image 1 – 55 Likes, 2 Comments, 9 Shares)
- (Yoga image 2 – 2,375 Likes, 265 Comments, 997 Shares)
Add Positive Inspirational Quotes To Your Best Photos
- I like to use www.picmonkey.com to add the quotes to the photos that get the most likes
Use Picmonkey To Add Positive Inspirational Quotes

How do you find out what your fans want?
Asking is the best way to understand fans’ needs
Every time you ask for opinions, feedback, and direct questions, you are polling you fans
Polling Your Fans

Exercise: Create A Poll That Reveals Your Customer’s Needs
- What kind of a Facebook poll(s) could you create that would get your customers to reveal their wants, desires, aspirations?
- List the top three questions you could ask your customers to get their opinion.
- List the top three questions that will identify your customers’ greatest problems that they are looking to solve now.
- List the top three questions you could ask that would get your customers to tell you their greatest aspirations, wants, and desires.