How to find customers with maximum efficiency through goal setting
Easily attract your customers by aligning your business goals with your life’s purpose
Set your marketing goals
Find Customers With Max Efficiency
If you don’t know where you’re going, you’re probably never going to get there.
When we can define exactly what you want to do, we will always know where to aim.
Align Your Business Goals With Your Life’s Purpose
You create maximum leverage with your time.
Easily ‘attract’ your tribe and your customers.
Provide the most valuable services to your ‘perfect’ customer – it can feel effortless and is ultimately fulfilling.
How Will Your Business Make a Difference?
How do you help others?
What customers are you meant to serve?
What would 10, 100, 10,000 + mean to your business?
What difference will your business make in the world?
If you can answer these questions, you can align your purpose and quickly and easily attract the customers you were meant to attract.
What is Your Value?
Take your top customer who you’ve made the biggest difference in their life/business – what did they accomplish with your product or service?
How did that impact the different areas of their life?
How did they feel once they experience this transformation?
When you do this, it becomes easy to distinguish who is your customer, then you can get laser targeted with your information to easily attract your perfect customer.
Who Is Your Customer?
What are the common attributes of your perfect customer (the ones for whom you can make the biggest impact).
What is their age? Location? Occupation?
Needs, wants, and aspirations.
This might take more time, but could be the most important thing. These are the important visceral needs we want to uncover.
Biggest problems like pain, frustration – what are the biggest problems they’re willing to pay for right now.
Goals: Build Your Tribe
How many new Facebook likes do you want in the next 30, 60, 90 days, 6mos. etc., over what period of time?
Don’t worry about being realistic, or limiting your focus.
What would be really exciting, get you really motived?
Establish goals for the next time – 30 days, 60 days, etc.
Go Big!
How much new traffic to your website do you want this to generate?
We want to get people off of your Facebook and on to your website so you can make money.
Use the same timeframe questions – how many in what timeframe?
Goals: Grow Your Business
What is one new customer worth to your business?
You may have multiple products and services – think of what one new customer is worth for each of those products/services.
What is your average customer worth?
What is your current conversion rate?
How many people will purchase vs. the traffic on your website.
We’re going to try and get that way up by finding and attracting your perfect customers to your Facebook.
How many new customers do you want to get in the next 30, 60, 90 days, etc.?
Look at Fans, then traffic, then customers.
How much in sales do you want to come in over those time frames?
How much in terms of DOLLARS will come in over those time frames.
