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12.0 Don’t Keep Me a Secret

by | Jun 18, 2016

Module 12

“Don’t Keep Me a Secret”


Get amazing testimonials AND get new customers to find you with word-of-mouth marketing.

Remember, FB is the largest Word Of Mouth marketing platform in the world. But people don’t use FB ads that way. They use them like it’s Google and that doesn’t work. Nobody goes on FB searching for our products and services. They log on to see what their friends are up to.


If your friends have just registered for your live webinar, clicked like because they were excited, or they downloaded your free gift and commented on its value, you can get discovered by thousands or even millions of people. Social proof will help you dramatically increase the profitability of your FB ads.


Now, what we are doing here is running an ad like we previously discussed. But we are doing something extra. The most important thing is to get positive comments, especially in the form of mini-testimonials on the FB post itself. This is the formula that works every time.

In this ad we ran, we got lots of likes, but most important was the number of comments. They were valuable, relevant and positive. “I love the way Bret teaches us” and more.

I engaged each of these people and asked them what they wanted to get out of my next webinar. I asked them to comment on this post, which led to over $200K in sales.


This is the trick! Get people to leave positive, mini-testimonial type comments on your posts! Get as many as you can from well-known people! How are we doing this?

Important to understand: happy customers stay with you longer.

How do you get them to do this?


Simple formula:

Always deliver value FIRST.

You can get real, amazing customer testimonials every time if you simply ask. Just ask them! Don’t pass up an opportunity for a testimonial. Whenever you have a satisfied customer, ask for their feedback on Facebook.

I do not ask until I KNOW I have delivered value.

Five most important words with internet marketing: “Don’t Keep Me A Secret!”

When talking with your next customer, deliver value first.

Then when that customer says, “Thank you,” you say, “You’re welcome. Please Don’t Keep Me A Secret. I’d love a testimonial if you don’t mind.”

Literally, 100{1f66b0d6ce0a11e4cd58ff5465420e8dd2d95871f419a96084a01d4981a25874} of the time I follow this formula, I have received positive testimonials because I never ask until I am certain they have gotten good results.

Testimonial Request 2 Question Formula

  1. What specific result did you get from working with me over what time period?
  2. What kind of person/business would you recommend my services/products to? (Not asking for a specific referral – just what type of individual do you think this is best for?)

Be vigilant and on constant outlook for a testimonial opportunity.

Below are a few examples: