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03 Facebook Ad Placement
In module 3 you will learn:
- The main types of FB ad placements
- There is no one “best” or “worst” type of placement, just used for different purposes
- Phone placement, Instagram, Lead ads, Desktop, and right hand column
FB Ad Placement: Where your customers will see your ads.
When we are on FB, we see around 2000 ads. We see them in a variety of places. The above image is a newsfeed ad. This is essentially a post in your desktop newsfeed. People can comment on it, like it, etc.
This one is a desktop right hand column ad. People think these ads are useless and nobody clicks on them, but some of these are my all-time best performing ads. I’ll show you how to test which ads will perform better. I always run ads, some on desktop newsfeed, some on right hand, and some on mobile (see below).
This is what a mobile ad looks like on your cell phone. Roughly 70% of people view their FB page on their cell phones. Typically, these ads are more expensive with some downsides, but it’s another great way to reach people.
There are also Instagram ads. When you run an ad from FB, you can also run it on Instagram.
There is a new type of ad called a Lead Ad. When you click the button that says subscribe or submit, FB automatically populates your email address so you don’t have to enter it yourself. This can dramatically increase the opt ins for your ads. The drawback is these people do NOT get taken to your website, which is what you want. So please reflect on that and consider all of the different options.
We need to consider ad placement. When you are creating the ad, it will show you on the right side where you can place it. This was a FB page “likes ad campaign.” The intention was to get likes for my page: Bret Gregory.
This is what it looks like in the mobile preview.
And this is what it looks like in the desktop right hand column.
It shows an Instagram version as well. (On a page likes campaign, it will NOT show it on Instagram – only website clicks campaign or a boosted posts campaign.) So go ahead and try to create an ad and see the various places you can place it!
That’s your homework for today.