In this session you will learn:

• How to find customers with maximum efficiency through goal setting
• Easily attract your customers by aligning your business goals with your life’s purpose
• Set your marketing goals

• Find Customers With Max Efficiency
  • If you don’t know where you’re going, you’re probably never going to get there.
  • When we can define exactly what you want to do, we will always know where to aim.

• Align Your Business Goals With Your Life’s Purpose
  • You create maximum leverage with your time.
  • Easily ‘attract’ your tribe and your customers.
  • Provide the most valuable services to your ‘perfect’ customer – it can feel effortless and is ultimately fulfilling.

• How Will Your Business Make a Difference?
  • How do you help others?
  • What customers are you meant to serve?
  • What would 10, 100, 10,000 + mean to your business?
  • What difference will your business make in the world?
  • If you can answer these questions, you can align your purpose and quickly and easily attract the customers you were meant to attract.

• What is Your Value?
  • Take your top customer who you’ve made the biggest difference in their life/business – what did they accomplish with your product or service?
  • How did that impact the different areas of their life?
  • How did they feel once they experience this transformation?
  • When you do this, it becomes easy to distinguish who is your customer, then you can get laser targeted with your information to easily attract your perfect customer.

• Who Is Your Customer?
  • What are the common attributes of your perfect customer (the ones for whom you can make the biggest impact).
  • What is their age? Location? Occupation?
  • Needs, wants, and aspirations.
    • This might take more time, but could be the most important thing. These are the important visceral needs we want to uncover.
  • Biggest problems like pain, frustration – what are the biggest problems they’re willing to pay for right now.

• Goals: Build Your Tribe
  • How many new Facebook likes do you want in the next 30, 60, 90 days, 6mos. etc., over what period of time?
    • Don’t worry about being realistic, or limiting your focus.
    • What would be really exciting, get you really motived?
    • Establish goals for the next time – 30 days, 60 days, etc.
    • Go Big!
  • How much new traffic to your website do you want this to generate?
    • We want to get people off of your Facebook and on to your website so you can make money.
    • Use the same timeframe questions – how many in what timeframe?

• Goals: Grow Your Business
  • What is one new customer worth to your business?
    • You may have multiple products and services – think of what one new customer is worth for each of those products/services.
  • What is your average customer worth?
  • What is your current conversion rate?
    • How many people will purchase vs. the traffic on your website.
    • We’re going to try and get that way up by finding and attracting your perfect customers to your Facebook.
  • How many new customers do you want to get in the next 30, 60, 90 days, etc.?
    • Look at Fans, then traffic, then customers.
  • How much in sales do you want to come in over those time frames?
    • How much in terms of DOLLARS will come in over those time frames.