Remember…you're in the business of solving problems.  So, right now, you're going to create your customer's problem statement. The first question to ask yourself is what is your most lucrative customer's number one problem? A lot of people pick their average...

Pain is a crucial element in effective marketing. So is using your customer's words in as succinct a way as possible. If you can show your customer that you understand them better then they understand themselves, if you can articulate their problems better than they...

When we're creating our marketing, we're creating our marketing just for our customer avatar. When you can put your customers’ problem statement smack there on the top of your website or in the email subject line or in the headline of the advertisement, you want to...

Do you want to end your copywriting struggle forever? It’s simple, it’s been tested and it will get results. Using Facebook, you can get your customers to tell you exactly what words you need to put in your marketing copy that will motive your customers to take...

(This is an example of a discovery ad with my friend, Christine Kloser, which got  81% opt-ins) Facebook is the largest word of mouth marketing network in the world. The biggest mistake that I see entrepreneurs and small business owners making on Facebook is they...

Social proof ads allow you or your joint venture partner to create ads that are highly effective and can help you fill your event. Because the social proof ad is used when you’re advertising someone else’s event or someone else is advertising your event, there’s going...

A lot of people have asked me about the “Facebook Fraud” video from Veritasium.  If you haven’t seen it, you can check it out below. Let’s just talk about the video itself.  It’s extremely well done.  It makes it appear very scientific and I had lots of people send me...

As promised last week, today I'm going to teach you how to dramatically increase your sales with proactive online chat. But that's not all. With this technique, you'll be able to engage prospects at point-of-sale right after a live webinar and, ultimately “Humanize”...

What are the typical ways that websites use to get customers?  Social media marketing, Search engine optimization and Google ads.  Many companies bring customers to their site, but they’re not really providing a human connection with the shopping experience. This can...

Being the recognized authority in your niche affords you instant trust and credibility with people who have never met you before.  That can really help you convert browsers into fans and fans into customers easily and quickly. I’ve got a top-secret technique that I've...