Blog Post

The Secret Way to Win Customers Easily, Part One

What are the typical ways that websites use to get customers?  Social media marketing, Search engine optimization and Google ads.  Many companies bring customers to their site, but they’re not really providing a human connection with the shopping experience. This can influence the final decision of a potential customer or client—whether they buy or don’t buy.

 

I’m going to share with you one of my best secrets, how to win customers simply and easily by re-introducing a little bit of that human relationship.

How to Establish a Human Connection with Customers

 

The secret way to win customers is what I call “Online Chat at Point of Sale”.  The real secret to it is nothing more than humanizing the online experience.  What I mean by that is – imagine for a moment you walk into your favorite department store (Whatever your favorite department store is.  It could be Nordstrom.  It could be Macy’s.  It could be anyplace).

 

You walk in and all the merchandise is there, but there are no other human beings.  There are no sales people.  There are no other shoppers.  It’s just you. You have the opportunity to look at all of the merchandise, but if you have any kind of a question, there is no one to talk to.

 

This is how the majority of our websites are built and they’re very, very impersonal. Now imagine for a moment you go into the corner coffee shop where the owner of the establishment knows your name, knows exactly how you like your coffee or tea, knows your family, knows who you are and what you want. You are an important customer to them.

 

You can do that same thing on your website by simply adding a live online chat. As the business owner and the entrepreneur, you yourself operate this chat so that you can engage your customers while they’re browsing on your website.

Why Use this Strategy to Win Customers

 

The human connection is really where the entrepreneur knows that you as a customer are important and important to them personally.  For me as a business development coach, somebody who helps entrepreneurs attract more customers, I want you to succeed. When you chat with me, not some other person halfway around the world who doesn’t truly care about you, you’ll see it come through.  I genuinely want to help you.  I genuinely want you to succeed, make more money and attract more customers now.

 

If you can demonstrate your genuine interest in your clients and customers. They will sense immediately that you’re different. They will sense they are important to you, you care about them, and you care about what is important to them. That’s really how businesses did well before the Internet. They succeeded and grew through word of mouth marketing.  They simply cared about their customers.

 

Mistakes to Avoid with Online Chat at Point of Sale

 

The biggest mistake that almost everybody makes when they install online chat is the chat widget doesn’t pop up proactively. When it does, you chat with a faceless “friendly customer service representative” that’s clearly a stock photo of somebody who isn’t real.

 

That, again, creates a completely impersonal experience showing that you don’t care about the customer. On my site I use a very simple piece of online chat software called Zopin. It allows me to customize my avatar, so when I’m chatting with you, you actually see a picture of me.  It doesn’t say “friendly customer service representative”.   It says “Bret Gregory”, the guy who owns this website.

 

The second worst mistake that almost everybody makes is when they do chat with people online, they use the five worst words that you could possibly use. Those words are: “How may I help you?”

 

Only salespeople use those words. We have trained ourselves to be defensive when we hear them.  So how do we respond?  “I’m just browsing” or “I’m not interested” or worst of all, we just close out the chat bar and don’t engage.

 

Instead what I do is I ask a very pointed question that creates a pattern interrupt and grabs the attention of the browser.  For example, I would say something like, “How many Facebook likes are you up to?” or “Are you an entrepreneur looking to grow your business from Facebook now?”

 

Something that’s unexpected and different coming from the owner of the website has proven to be extremely successful and effective.

 

Check Out the Results!

 

Here are some examples of results where this technique worked incredibly well.

 

win customers - online chat

 

Next week, in part two of this series, we’re going to show you how we did $5,000 in sales in less than 30 minutes using this technique. And we’re going to teach you how you can repeat the technique on your own website.

Related Posts

7 Secrets To Make Your Content Go Viral

Today I want to talk about the science of sharing and how to make

The Reason Your Facebook Ads Are Failing, and How to Change It

You may be paying for Facebook ads and feel frustrated that they’re not working.

How to Build Your Email List Using Facebook Ads

If you’re looking to grow your business, the most valuable thing you have as

The Secret to 10x More Engagement on Facebook

When you’re trying to get customers to come to your website from Facebook, a

How to Turn a Facebook Ad Into New Customers

When you’re trying to advertise to prospective customers on Facebook, it’s critical that you

Why Some Facebook Ads Fail and Others Succeed

Today is all about how to boost a post on Facebook to find your

Get More Likes and Click Throughs CHEAPER Using Viral Facebook Ads

First off, what are viral Facebook ads and why do you want to learn

Attract More Customers with Your Facebook Timeline Cover

A big mistake that I see most entrepreneurs make when marketing on Facebook is

How to Find Your Customers Using Facebook

Facebook is the largest word of mouth marketing network in the world, but people

[Infographic] Facebook New Timeline Image Dimensions, Posts, Ads

Facebook New Ad photo Dimensions   You’ve probably noticed your Facebook new layout for your Business

The Facebook Millionaire Mindset

Part One of the Facebook Millionaire Mindset: The first thing that we want to talk

Your Customers Are Twice (2X) As Motivated To Buy With This

  Pain is a crucial element in effective marketing. So is using your customer's words

Create Your Marketing Just for Your Perfect Customer

When we're creating our marketing, we're creating our marketing just for our customer avatar.

How To Create Perfect Copywriting That Motivates Your Customers To Take Action

Do you want to end your copywriting struggle forever?   It’s simple, it’s been tested and

The Secret Way to Win Customers Easily, Part Two

As promised last week, today I'm going to teach you how to dramatically increase

Be the Authority. Get Thousands of Facebook Likes on Your Blog

Being the recognized authority in your niche affords you instant trust and credibility with

How to Find the Photo that Will Make Your Facebook Post Go Viral

There’s a whole science behind picking the right photo on Facebook in order to

Get 10x Cheaper Click-Throughs on Your Facebook Ads

The state of click-through costs is changing with regard to Facebook posts. The costs

How to Use Simple Testimonials for Major Business Growth

Testimonial marketing is something I’ve been using for 20 years. I’ve found it to

How to Win In Business Before You Even Start (How To Create A Simple Flowchart To Get More Sales)

Entrepreneurs are always looking for better ways to win and better ways to succeed.