Blog Post

The Secret Way to Win Customers Easily, Part Two

As promised last week, today I’m going to teach you how to dramatically increase your sales with proactive online chat. But that’s not all. With this technique, you’ll be able to engage prospects at point-of-sale right after a live webinar and, ultimately “Humanize” your customer’s online experience to keep bringing them back to you!


How to Convert Your Hottest Prospects


The hottest browsers on your website you’ll ever get are people who are on your site right AFTER you finish a live webinar, hangout, or teleseminar. As soon as you bring this to a close, you have a golden opportunity to turn prospects into customers using online chat at point-of-sale.


Recent Results of Online Chat at Point of Sale


Here are the results my friend Nick Unsworth and I were able to achieve using Zopim Proactive Chat right after a live webinar:


  • 55 Attendees Live
  • 21 e-mail opt-ins.
  • 11 one-on-one sessions
  • 9 new subscribers at $47per month
  • Increased yearly sales by a total of $5,076

Using Zopim Proactive Chat


Take a look below at the Zopim Dashboard.  In the visitors list I can see (in the snapshot) that there are 15 people on my site at this moment.   Zopim will read the IP address of the browser so it knows what country they are from, and can often even determine what city they are in.


You can see, including me, that there are 13 people from the U.S. online and one from Canada.  Since Nick Unsworth is in San Diego, like me, he drove traffic to our webinar mostly from the U.S.


win customers_sales

Zopim dashboard

Engage Your Prospects and Humanize their Online Experience


When the webinar comes to a close, copy and paste a proactive chat with each prospect.  I use something simple and direct like “Hey, it’s Bret, were you just on the webinar with us?”


People get really excited when they find out it’s actually me they are chatting with.  When you do this, your customers will get an immediate sense that you truly care about, and genuinely want to help them because you are taking the time to chat with them. They didn’t have to wait for a response from you or your team.


If you’re offering a complimentary strategy session, this is the time to get prospects to sign up.


win customers_online chat


Personalize Your Customer’s Chat Session


I want to get to know my customers, who they are, and what their goals are.  You can do this and personalize your customer’s Chat widget by adding their name to the widget.


Below is an example with a customer named Agustina. She was on the webinar and ended up signing up for the free one on one. Agustina also purchased a $47/month subscription.


win customers - humanize


In this next and final example, I was able to chat with a prospect and found out her name is Sherri-Lee, from Canada.  She ended up not only becoming a customer but also becoming a top user.  She’s now in the process of becoming a certified instructor as well.


win customers - personalize


I’ve often given free advice and ended up getting a customer out of being helpful. You can see from just these few examples that it can majorly pay off to spend the extra time to get to know your customers and help them out.


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