Blog Post

How to Articulate Your Customer’s Problem Better Than They Can

solve customer problem

© David Goehring – Attribution License

Remember…you’re in the business of solving problems.  So, right now, you’re going to create your customer’s problem statement.


The first question to ask yourself is what is your most lucrative customer’s number one problem? A lot of people pick their average customer when they are doing the customer avatar exercises.  But I don’t want you to pick your average customer.  I want you to pick your most profitable customer.


What’s their number one frustration?  What is their number one fear?  A lot of times these things are hard for people to articulate.  They think, “Well I don’t know.  I don’t really do fear.”


BUT everyone does fear.


For some of our most lucrative customers, the number one problem is not having enough consistent income.  So maybe I have a lot of income, but it goes through peaks and valleys. You can access the underlying fear of this issue and get to the problem statement by, again, asking those two straightforward questions.


Question #1: What’s your number one frustration?
Question #2: “What is your number one fear?


With these, you’re going to create the problem statement, and this is what you solve.


customer problem

Here’s a great example of a problem statement:  I’m sick and tired of living paycheck to

paycheck. I’m also sick and tired of not having the abundance that I should have at this stage of my life to provide for my family.


Now, how can you solve this for your customer?


Check out the video for more insight on creating your customer’s problem statement and then take three minutes to answer these questions for yourself.

Related Posts

7 Secrets To Make Your Content Go Viral

Today I want to talk about the science of sharing and how to make

The Reason Your Facebook Ads Are Failing, and How to Change It

You may be paying for Facebook ads and feel frustrated that they’re not working.

How to Build Your Email List Using Facebook Ads

If you’re looking to grow your business, the most valuable thing you have as

The Secret to 10x More Engagement on Facebook

When you’re trying to get customers to come to your website from Facebook, a

How to Turn a Facebook Ad Into New Customers

When you’re trying to advertise to prospective customers on Facebook, it’s critical that you

Why Some Facebook Ads Fail and Others Succeed

Today is all about how to boost a post on Facebook to find your

Get More Likes and Click Throughs CHEAPER Using Viral Facebook Ads

First off, what are viral Facebook ads and why do you want to learn

Attract More Customers with Your Facebook Timeline Cover

A big mistake that I see most entrepreneurs make when marketing on Facebook is

How to Find Your Customers Using Facebook

Facebook is the largest word of mouth marketing network in the world, but people

[Infographic] Facebook New Timeline Image Dimensions, Posts, Ads

Facebook New Ad photo Dimensions   You’ve probably noticed your Facebook new layout for your Business

The Facebook Millionaire Mindset

Part One of the Facebook Millionaire Mindset: The first thing that we want to talk

Your Customers Are Twice (2X) As Motivated To Buy With This

  Pain is a crucial element in effective marketing. So is using your customer's words

Create Your Marketing Just for Your Perfect Customer

When we're creating our marketing, we're creating our marketing just for our customer avatar.

How To Create Perfect Copywriting That Motivates Your Customers To Take Action

Do you want to end your copywriting struggle forever?   It’s simple, it’s been tested and

The Secret Way to Win Customers Easily, Part Two

As promised last week, today I'm going to teach you how to dramatically increase

The Secret Way to Win Customers Easily, Part One

What are the typical ways that websites use to get customers?  Social media marketing,

Be the Authority. Get Thousands of Facebook Likes on Your Blog

Being the recognized authority in your niche affords you instant trust and credibility with

How to Find the Photo that Will Make Your Facebook Post Go Viral

There’s a whole science behind picking the right photo on Facebook in order to

Get 10x Cheaper Click-Throughs on Your Facebook Ads

The state of click-through costs is changing with regard to Facebook posts. The costs

How to Use Simple Testimonials for Major Business Growth

Testimonial marketing is something I’ve been using for 20 years. I’ve found it to

How to Win In Business Before You Even Start (How To Create A Simple Flowchart To Get More Sales)

Entrepreneurs are always looking for better ways to win and better ways to succeed.