1.2 Don’t Get Left Behind

Download the Why Facebook? Outline

Why Facebook?

• Why should you care about this in the first place?
  • Nielsen is the largest rating firm in the world.
    • They looked at the largest trafficked websites in the world.
    • Google is #1.
    • YouTube and Facebook go back and forth between #2 and #3.

• People spend 450% more time on Facebook than they do on Google
  • There are 1.4 Billion people on Facebook today.
    • That number is set to double in two years = 2.8 billion people.

• The fastest growing segment of Facebook is people in their 60’s

• The reality is you’re on Facebook and are ahead of the conversation or you’re getting left behind.

• Referral Traffic
  • Facebook is outpacing Google for the #1 source of traffic.
  • I can drive better and more targeted traffic.
  • Amazon’s traffic from Facebook rose 321% last year.
  • I don’t use SEO. I use that time to cultivate relationships with my customers.

• Discovery is the New Search
  • People used to find your business through Google searches.
  • People are now coming to your site in entirely new ways.
  • People are now clicking the like button your Facebook page.
    • Maybe one of your friends or fans shared a video, commented on you page, shared a photo from your stack.
  • Discovery is word of mouth marketing online.

• Friend Recommendations Drive Sales
  • A consumer study shows that consumers are 68% more likely to buy a product recommended by a Facebook friend.
  • A Facebook friend isn’t always someone you know in real life.
  • Another study showed that Facebook fans can be “Super Customers”.
    • A super customer is someone who spends 135% – 150% more than non-fans.

• Find new Ways to Drive Traffic
  • It’s not just the ‘like’ button anymore.
  • Getting likes on Facebook do not equal customers or readers.
  • Newsfeed optimization is critical. (secret – it’s easy)
  • Facebook comments on your website for customer testimonials and reviews.

• Post Purchase Shares
  • Deliver a lot of value.
  • Get testimonials from happy customers.
  • Post purchase sales recommendations.
  • Second only to friends, shoppers and customers most looked at reviews from people ‘like themselves’ to decide on a purchase.