3 – Target Your Niche

Download the Target Your Niche Outline

In Session 3 Target Your Niche you will learn:

• Win before you start by Target your Niche
• How to Discover what motivates customers to pay you for your services
• How To Find Your Customers On Facebook

• Niches Are Needs
  • What’s motivating my customers?
  • What are their fears, wants, aspirations, frustrations?
  • Specifically, what unmet irrational need or aspiration is motivating them?
• Niches Are Needs
  • Your customers will pay to have you solve their problems
  • Common problems are a Niche
  • Problem: You hate marketing and wish customers would just come to you so you can focus on doing what you love and get paid well for it. The Niche: Most Entrepreneurs
  • My marketing message may look like this:

  

• You Don’t Choose Your Niche
  • Instead, you look for your customer’s emotional needs
  • What solutions are they seeking that they are willing to pay for?
  • Where do they have few perceived options?
• The narrower your niche the easier it will be to meet your customers needs
  • Instead, you look for your customer’s emotional needs
  • What solutions are they seeking that they are willing to pay for?
  • Where do they have few perceived options?

There are tons of people teaching Facebook marketing but very few specifically to Yoga, Health, and Wellness Entrepreneurs.

Fewer still teaching Facebook marketing to Yoga Entrepreneurs. This makes it easy to be #1 in your marketplace AND helps you develop products specifically to meet the needs of your customers.

• People Are Most Motivated By Solving Problems
  • People are twice as motivated to move away from pain that they are to seek pleasure
  • Solutions are purchased more than what would prevent problems in the first place
• People Are Most Motivated By Solving Problems
  • On average people will pay more to lose weight they gained then to prevent gaining it in the first place

  

• Ask Your Customers What They Really Want
  • The best marketers know that they don’t know for sure what their customers want until they ask
  • One hour of research saves 10 – 100 hours of wastes time
  • Commit to doing the research up front because it works!
• Sell Solutions, Not Features
  • Features – 6 DVDs in my new training package
  • Advantage – Fastest way to lose weight
  • Benefit – Increased energy
  • Result – Lose 21 pounds in 21 days
  • Relief – No longer feel unattractive
  • Solutions – Empowered and confident
• Look At What Successful Competitors Are Doing
  • Use Google, Alexa.com, and Facebook to find out what other marketers in your niche are doing what is working
  • Start with keyword search to see what people are searching for
• Exercise: Target Your Customers On Facebook
  • Is my prospective customer emotionally motivated by pain and urgency?
  • Is my customer pro-actively looking for solutions?
  • Does my prospective customer have few or no perceived options?