There’s a whole science behind picking the right photo on Facebook in order to get the most engagement from viewers. The right photos, with a combination of other important elements, can get you 10 times to 100 times the number of likes than what you're getting now....

The state of click-through costs is changing with regard to Facebook posts. The costs are going up. For small business owners, startups, and entrepreneurs, social media was once a free marketing tool. But with EdgeRank drastically reducing organic post views, it’s...

Testimonial marketing is something I’ve been using for 20 years. I’ve found it to be the single most effective way for entrepreneurs and small business owners to get new customers. Also, because Facebook is the largest word of mouth network in the world, you can...

Facebook is the largest word of mouth marketing platform in the world, but most marketers are using it wrong. Why and how is this happening? Most entrepreneurs are trying to use Facebook to get business the same way that they might try and use Google Ads.  When...

Entrepreneurs are always looking for better ways to win and better ways to succeed. Creating a customer magnet fan page blueprint is a great, viable way to do this from Facebook. It's something that I do myself and something that I highly recommend to my customers....

On December 3rd Facebook changed their algorithms to make it harder for people with Fan pages to get their posts seen. Before this date, if you had 1,000 fans on your Facebook page and you created a post, not all 1,000 people would have seen it. Maybe only 100 would...

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