Take a look at your friends’ list on Facebook. What does pretty much everyone have in common? They post pictures! People are drawn to visual images. I am going to show a technique that skyrocketed my engagement on Facebook and, told me exactly which images would make...

  At least it does when it comes to a Facebook ad! We have spent thousands of dollars on Facebook ads over the years (and earned millions of dollars in return) and it always surprises me how some ad images trigger an extraordinary response, while others fall...

I don’t know too many business strategies that are a sure thing, but Facebook comes pretty close. Here’s why I say that: There are a lot of ways to market your business and to generate leads, but only Facebook has the audience insight tool to allow you to laser target...

I don’t know too many business strategies that are a sure thing, but Facebook comes pretty close. Here’s why I say that- There are a lot of ways to market your business and to generate leads, but only Facebook has the audience insight tool to allow you to laser target...

One thing I’ll say for Facebook? They never rest! Facebook has done a great job of constantly updating its options to meet the various needs and budgets of its advertisers. You have many options for Facebook ads depending on your end goal, and the powers that be have...

  Does Location Matter? You know what they say, when it comes to business the most important thing is location, location, location. Now typically when you hear that whoever is saying it is referring to a brick and mortar business, but what about online? Does...

The secrets of the most successful Facebook marketers? MINDSET! It’s counterintuitive I know. In the sales and marketing industry it’s easy to fall prey to the belief that numbers and strategy are paramount to bottom line success. And they do matter of course. But...

There’s a lot of talk about Facebook these days that has business owners up in arms. Is the algorithm really making it impossible to reach your audience? Is Zuckerberg really going to start charging for a Facebook account? Are business owners actually wasting their...

By now there are is a lot of advice out there on how to run a Facebook ad that converts into dollars. It’s mind-boggling how many things you can try and how many ways you can test that it gets overwhelming. And when we get overwhelmed, we skip steps. This happens a...