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At least it does when it comes to a Facebook ad! We have spent thousands of dollars on Facebook ads over the years (and earned millions of dollars in return) and it always surprises me how some ad images trigger an extraordinary response, while others fall completely flat.

There is a science to finding a VIRAL image, one that will be shared, commented on and ultimately convert for you. Finding the right photo can literally get you 10X to 100X more likes on your post. That science? Testing! Take a look below.


These two photos are both gorgeous waterfalls. The photo on the left got 16 likes and nothing else. The photo on the right got 4873 likes, 97 comments and 234 shares. Why did the photo on the right get so much more? I have absolutely no idea! I can tell you if I like it better, or I can speculate. But I really have no idea. The only thing I know is that I tested both photos. So if you are going to choose one of these for an ad? The one on the right! Viral photos get more likes, comments and shares and do much better in ads.


One of my favorite places to get photos for FREE is on Flickr! Go to Now keep in mind, you can filter in Flickr. You can look for photos with any license. Copyrighted photos you can’t use without permission. Creative commons photos you CAN use, as you’ve been given permission. You just need to give credit to the photographer! Filter with “creative commons” commercial use and modification allowed. Filter with those and type in, for example, nature photos. You will get tons and tons of photos you can use without any special permission.


I do also purchase photos often. is my favorite place for that. Don’t spend hours and hours searching for just the right free photo when you can pay $40 or so and get access to tons of incredible images. I pay $230 for a one-month subscription that gets me 780 photos. Since we are always doing FB photos, I just get a monthly subscription. You don’t have to pay that much of course, but your time is valuable and if you are spending hours on this then you should consider just purchasing your photos to make your search easier.


Facebook is also now partnered with Shutterstock. So when you go to post your ads, you can type in what you want and you will find some really nice ones. We have no way of knowing if these have gone viral or not, but they are very nice photos and you may find some you want to try out.


Last thing, CLICK HERE or on the image above to download my package with my all-time most viral photos. Its free to download, comes in a PowerPoint where you can just pull the images off and use them. You can also type on them, put in your web url, quotes etc. You can also open it in Keynote.

Go ahead and find some images and download them! Test. Test. Test.

About The Author: Bret Gregory

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