Remember…you’re in the business of solving problems. So, right now, you’re going to create your customer’s problem statement. The first question to ask yourself is what is your most lucrative customer’s number one problem? A lot of people...
Pain is a crucial element in effective marketing. So is using your customer’s words in as succinct a way as possible. If you can show your customer that you understand them better then they understand themselves, if you can articulate their problems better than...
When we’re creating our marketing, we’re creating our marketing just for our customer avatar. When you can put your customers’ problem statement smack there on the top of your website or in the email subject line or in the headline of the advertisement,...
Do you want to end your copywriting struggle forever? It’s simple, it’s been tested and it will get results. Using Facebook, you can get your customers to tell you exactly what words you need to put in your marketing copy that will motive your customers to take...
(This is an example of a discovery ad with my friend, Christine Kloser, which got 81% opt-ins) Facebook is the largest word of mouth marketing network in the world. The biggest mistake that I see entrepreneurs and small business owners making on Facebook is they...
