Pain is a crucial element in effective marketing. So is using your customer’s words in as succinct a way as possible.
If you can show your customer that you understand them better then they understand themselves, if you can articulate their problems better than they can, they will pay you for your solution.
People are most motivated by solving problems—twice as motivated to move away from pain as they are to seek pleasure.
It’s for this very reason that the diet industry is so successful. We actually pay more money to help ourselves lose weight than we do to prevent ourselves from gaining it in the first place.
In this video, I’m going to explain how 100,000 years of human survival instinct play into today’s best marketing strategies. And I’m going to share the exact questions to ask your customers so that they’ll want to buy YOUR product.
