In How to Use Social Proof you will learn:

• • How to use social proof for viral growth
  • How to create content that will grow virally and exponentially
  • Hot to find viral photos
    • Viral Marketing
      • Viral marketing uses pre-existing social networks to produce brand awareness
      • “Self-replicating” VIRAL processes like the spread of a virus
      • Best news – your message spread BY ITSELF requiring little or no additional effort from you
      • It can also help you get exponential growth
    • Social Network Potential
      • Social Network Potential represents both the size of an individual’s social network and their ability to influence that network
      • The larger your page gets, the larger your reach, and the larger your influence
    • Social Proof
      • When we see a restaurant with a line around the corner we automatically assume the food must be good
      • We are evolutionarily programmed to follow the crowd because the crowd is perceived to be especially knowledgeable.

  • The number of Facebook likes you have on your page Social Proof can give your business the social proof you need to build instant trust and credibility
    • Cost-Effective Social Proof: 255,000 likes on my page Bret Gregory www.fb.com/likebret

• You can extend that social poof to your website.
  • We use Social Proof to build instant trust because 1.1 million likes in our Facebook fan box on our website www.costaricayoga.org.
  • When seeking a yoga retreat in Costa Rica, all those likes make us the recognized authority.

• Social Proof Builds Instant Credibility 324,126 likes on our website

www.costaricawellness.com


• Social Proof
  • Psychological phenomenon causes people to converge quickly upon a single choice
  • People will often look to the crowd because the crowd is perceived as being correct or especially knowledgeable
  • “Herd Mentality”
• Social Proof History
  • Swedish mathematician Jacob Bernoulli in 1700 discovered the law of large numbers
  • Following the crowd is usually the best result
• Social Proof History
  • Simon Asch experiment in the 1950’s (two lines experiment)
  • Individuals are swayed by the group’s opinion
• Create Viral Content Using Social Proof
  • Psychological power of the Facebook “like”
  • The more likes, comments, shares, and tags your content gets, the more social proof you will have
  • They more social proof you have, the more likes and viral actions your content gets and the more it spreads virally
• Finding The RIGHT Photos Get 10x to 100x Likes
  • The image with 11 Likes, 0 Comments, 0 Shares is on the left and is a picture of a celebrity doing yoga.
  • The image with 3,424 Likes, 127 Comments, 544 Shares is a picture of a couple doing acrobatics.

• Integral Affect
  • The correlation between how highly emotionally charged the content and how viral it spreads
• Valence
  • How positively or negatively charged the content is.

• Most Viral Content
  • Has both a very positive valence and is highly emotionally charged. Stories of selfless acts of kindness and courage are consistently the most viral.

• Quotes Can Add Emotion And Valence For 10x Virality
  • Image with No Comment = 27 likes, same image With Comment = 1,798 likes
• How To Find The Most Viral Photos
  • Look for photos that have already gotten the most likes. If you see a photo that has gotten hundreds or thousands of likes elsewhere, then that photo is highly likely to spread virally when you post it
  • Find these in your newsfeed
  • Find other pages that will post photos that your fans will like. Inspirational, motivational, etc.
  • Like those pages and their content will show up in your newsfeed
• Permission To Share
  • “Can I just download someone else’s photo and upload it to my album?
  • When you post photos on Facebook, you have given permission to share those photos to your friends. Most people WANT their photos shared.
  • When downloading then subsequently uploading, you should ask permission…it’s EASY!
• Get Permission
  • Find the most Viral photo
  • Ask permission if you can post on your page
  • Most people want their photos shared, so they say yes

• Tag & Add Your URL
  • Once you’ve been given permission, upload the photo on your wall, and tag the person or page in the post to give them credit

• Simple Steps
  • Click on the search bar on the top of your Facebook screen
  • Type in a keyword that your CUSTOMERS would search for
  • Like 20 pages that your CUSTOMERS would like. Hint: Like pages with lots of likes!
  • Within the photos of those pages, find 9 or more photos with the most likes, and save to your computer
• Alternative Photo Sources
  • There are lots of places to get royalty free photos. My favorite, however is http://www.flickr.com/creativecommons/. Here are a few others:
  • www.wikimedia.org
  • Google: Royalty Free Photos
  • Free Nature Photos
  • Free Inspirational Photos
  • Free Inspirational Quote Images
• Exercise: Find Photos That Will Make Your Page Grow Virally
  • What other Facebook pages do your customers like?
  • Go on the Facebook search bar and search for keywords that your customers would search for
  • Like 10 of those pages so you will see their posts on your newsfeed
  • Scroll down on those pages and find the photos that were posted that got the most likes
  • Ask permission to add to your album, save the photo and upload it to a photo album on your page, then share on your wall