In Creating Content your Customers will Love you will learn:

• Maximize your post likes by discovering what your customers really want
• How to create content your customers will love
• How to get value by giving it first

• • Content Marketing
    • Your customers will like your page for its content
    • Your content needs to add value to your customer
    • The content on your page cannot be frivolous or just funny
  • Give Value Away First
    • Have you seen Facebook pages that provide no value to their customers?
    • From your customer’s perspective, it is a risk to like you page
    • If you have valuable knowledge, content, or secrets, then give you MOST valuable ones away first
  • What Value Does Your Page Provide?
    • (Lincoln Financial Group Facebook page) 2,911 likes
    • (MetLife Facebook page) 554,863 likes

  • What Value Does Your Page Provide?
    • Here are a few examples of my clients who get tons of likes because they add tons of value
    • https://www.facebook.com/amazingbodynow

www.facebook.com/sedonasouladventures

• • The number of Page Likes are the Result of Your Customer’s Perceived Value Of Your Page
    • Match your content with the emotional need your customer is trying to fill – their want or desire
    • What is it that your customer really wants?
    • Make sure your content is oriented to what THEY actually want, not what you think they want
  • Discovering What Content Your Customers Really Value
    • How do you go about finding out what kind of content is most “likeable” to your customers?
    • Do you just want fans or CUSTOMERS?
    • By interacting with your customers daily on Facebook, you can start to understand what they really want and create your content to meet those needs
  • Guessing What Your Fans Want Doesn’t Work
    • Don’t automatically assume you know what your fans want
    • It’s better to assume that you don’t know what THEY want
    • Eliminate misunderstanding by asking what your fans want by clarifying and asking in new ways
  • Your Fans Will Tell You What Content Will Grow Virally by the number of likes your posts get
    • (Yoga image 1 – 55 Likes, 2 Comments, 9 Shares)
    • (Yoga image 2 – 2,375 Likes, 265 Comments, 997 Shares)
  • Add Positive Inspirational Quotes To Your Best Photos
    • I like to use www.picmonkey.com to add the quotes to the photos that get the most likes
  • Use Picmonkey To Add Positive Inspirational Quotes

• • Add Positive Inspirational Quotes To Your Best Photos

• • Be Reassuring

• • Add Title Text To Your Photos

• • Polling Your Fans
    • How do you find out what your fans want?
    • Asking is the best way to understand fans’ needs
    • Every time you ask for opinions, feedback, and direct questions, you are polling you fans
  • Polling Your Fans

• Exercise: Create A Poll That Reveals Your Customer’s Needs
  • What kind of a Facebook poll(s) could you create that would get your customers to reveal their wants, desires, aspirations?
  • List the top three questions you could ask your customers to get their opinion
  • List the top three questions that will identify your customers’ greatest problems that they are looking to solve now
  • List the top three questions you could ask that would get your customers to tell you their greatest aspirations, wants, and desires.

Want more help?

As a member you get a 90% tuition discount to the Attract Customers Now Live Bootcamp in Carlsbad, Ca. To register click here: www.attractcustomersnow.com/bootcamp.

If you want to schedule a one on one appointment with me all you need to do is first take your 5-minute Customer Attract Assessment, then book your appointment. Click here now.