In Create Your Customer Avatar you will learn how to:

• • Streamline your marketing content by creating a Customer Avatar
  • Find out exactly what your customers are willing to pay you for now
  • How to Find your “Perfect” Customer
    • Your Customer Avatar
      • If you took all of you customers and combined their commonalities in one person, what would they be like?
      • What are the important traits that have meaning, value and are relevant?
    • List Commonalities
      • As you build your Universal Customer, you are looking to find the particular commonalities that make YOUR customers uniquely similar
      • Include only those commonalities that have meaning and value
      • Discard irrelevant traits
    • List Demographic Traits
      • Age
      • Gender
      • Location
      • Occupation

    • List Psychographic Traits
      • What are their biggest fears, and frustrations?
      • What common problems are your customers trying to solve?
      • What are their wants, aspirations, fantasies, and desires?
    • Your Customer Avatar’s Words
      • Different people communicate in different ways
      • People interested in Yoga communicate differently from sports lovers, who communicate differently from “tech geeks”
      • What are the common words, phrases, and sayings that YOUR customers use and can best relate to?
    • Interview Your Customers
      • What are the biggest areas that Stress you out?
      • What are you most proud of?
      • What excites You?
      • What are your top 3 biggest frustrations?
      • What problem do you wish would just go away?
  • Customer’s Unique Words
    • Within the words, phrases, and sayings, there are common themes
    • Listen carefully to find the emotional “hot button” words and phrases your customers are using
  • Customer’s Pain/Frustration Wants/Aspirations
  • Create Your Marketing Just For Your Customer Avatar
    • Create your messages that you will post as if you posted only for your universal customer
    • Write your messages as if they are a close, personal, trusted friend
    • Let your mental, emotional connection to them and understanding of them come through
  • Create Your Marketing Just For Your Customer Avatar
    • (Attract Customers Now Facebook Page)
  • Create Your Products/Services Just For Your Customers
    • When interviewing your customers, THEY will tell you exactly what your products and services should do for them
    • Before your next Launch/Seminar/Webinar, ask your customers what top 3 take aways they want and use that as your agenda

  • Exercise: Create Your Customer Avatar
    • What are the common demographic traits of 80% of your customers? Where they live, age, gender, etc.
    • What are the universal “psychographic” traits? What do they want? What are their desires and aspirations? Fears or frustrations?
    • What is the conversation you customer is having internally right now?
    • Commit to speak to one customer/prospect per day for the next 10 days