In Facebook for Authors – Naming Your Page – you will learn:

• How to name your page to maximize likes
• The difference between Branding & Direct marketing
• Why you can benefit from naming your page your personal brand

• A Great Page Name Increases Likes
  • Thoughtfully naming your page can increase your likes massively
  • A great page name can automatically increase the likability of your page 10x’s – 100x’s
  • With the wrong name, you may be stuck with the tiny page for LIFE
• Direct Marketing vs. Branding
  • Yoga Escape (Direct Marketing)
  • Manchebo Beach Resort & Spa (Branding)

• Direct Marketing vs. Branding
  • Direct Marketing (Costa Rica Facebook Page)
  • Branding (Costa Rica Traveler Magazine Facebook Page)

• Direct Marketing vs. Branding
  • Direct to Consumer Product, Service
  • Entrepreneur
  • Small Business
  • List Building
  • Less Valuable
  • Specific Brand
  • Personal Branding
  • Specific Product
  • Authors
  • Public Speakers
  • Coaches
  • More Valuable
• Avoid The Biggest Mistake Everyone Makes
  • If you are Direct Marketing, then Don’t name your page the name of your business, product, service, or WORST of all…YOUR NAME or WEBSITE ADDRESS
  • If you are building your brand, go ahead and use your name. You may expect a longer, slower growth in your number of likes but it’s more valuable in the long run.
• Direct Marketing vs. Branding
  • Geico – Geico (Direct Marketing)
  • Mayhem – Allstate (Branding)
  • Flo the Progressive Girl – Progressive Auto Insurance (Combination)
• Direct Marketing vs. Branding
  • Branding (Geico Facebook Page – 325,000 likes)
  • Direct Marketing (Allstate Facebook Page – 1.7 Million likes)
  • Combination (Progressive Facebook Page – 5.3 Million likes)

• Personal Branding
  • If you are your brand then name your page your name
  • And use your timeline cover for your direct marketing message (The benefit your customer will pay you for)

• Use Words That Match The Benefit Your Customer Wants (what they will pay you for)
  • What is the benefit or solution that your customers are seeking right now?
  • What it the result they want to achieve?
  • What language are your customers using to describe what they are looking for?
• Avoid These Mistakes That Almost Everyone Makes
  • Meet your customers where they are, not where YOU are “Measurably Different” vs. “Take us to the next level”
  • Enter the conversation Already going on in the customer’s mind
  • Know your customer’s language
• Branding With Customer’s Wants & Benefits On Timeline Cover (Bret Gregory Facebook Page)
  • It’s hard to change your page name once it has more than 200 fans, but you can change your timeline cover as many times as you want
  • Put your direct marketing message on your timeline cover
  • What is your customer’s biggest problem they are willing to pay to solve now?
  • What is your customer’s “Magic Bullet?” Use that as your marketing message in your timeline cover

• Branding: Use Categories For Maximum Leverage
  • If you are direct marketing, avoid using your company or brand name, unless your brand is the category; Xerox, Kleenex
  • Naming your page a category will give your page massive leverage; Yoga, Wellness, Juicing
  • Using a category name for your page, you may be able to get 10x’s – 100x’s the number of fans
• Optimize Your Name For Search
  • Facebook has become the number 3 website in terms of numbers of searches
  • Facebook pages can be found through Google with the Page Name (not the vanity URL)
  • Using the category name instead of your product or company name will make your page easy for your customers to find
• Optimize Your Name For Search
  • (Image of Facebook search results for “Yoga”)
• What Keywords Are Your Customers Searching For
  • Use Google keyword tool to find out what keywords your customer is searching for
  • Look at what other successful competitors are doing in the marketplace
• Create A Memorable Name, Not Cute or Catchy
  • Avoid “cute” or “catchy” names
  • If you are trying to promote your brand, you need to offer a serious benefit
  • Create names that promise a benefit, stick in the mind, or answer to emotions
• Create A Memorable Name, Not Cute or Catchy
  • “Do not try to be too clever. People don’t buy from clowns.” ~ David Ogilvy
• Names Should Be Short And Simple
  • One word page names are best
  • Create names that are simple
  • The shorter and simpler, the easier the page will be to find in a search and remember
• How Do You Pick A Great Name?
  • Don’t worry if someone else has the name you want. I have a page called Yoga and there are 500 other pages with the same name
  • Anyone can own a page with just about any name
  • There can only be ONE vanity URL, so if you want your name in your URL, you may need to get creative
  • The Vanity URL is NOT very important for the success of your page
• Pick A Great Page Name Exercise:
  • What consistent problems or challenges are your customers looking to solve?
  • List the top 3 benefits your customer is searching for right now. Consider using top #1 as your page name
  • What top 3 solutions can you solve for your customers right now? Consider using the top #1 as you page name