Blog Post

Don't Let The Power Editor Scare You!

 

The power editor tool on Facebook has gotten a bit of a bad rep. People assume that since it’s an advanced tool, that it must be complicated. Not only is it simple to use, but it works beautifully to laser focus your campaign to the people you want to attract!

The power editor isn’t necessarily for “advanced” Facebook users, but rather it provides you with advanced options for your ad. Why not take advantage of that?

Let me walk you, step by step, through creating a Facebook ad using Power Editor. It’s fast, it’s easy and it works! Take a look.

PowerEditorScreenShot1

With this step, we are simply driving traffic from FB to your landing page. Remember, don’t let the words “power editor” scare you. It’s just a FB tool, and one that can really help your campaign!

We are simply adding your link and picture to your post and when clicked it will redirect to your landing/ squeeze page.

Screen%20Shot%202016-02-02%20at%204.12.50%20PM.png

First, put up your link to your free ebook gift and the ad image that was created for you.

Screen%20Shot%202016-02-02%20at%204.12.57%20PM.png

It’s important to note that you must use Power Editor in Google Chrome.

Screen%20Shot%202016-02-02%20at%204.13.05%20PM.png

Next, click on “Page Posts” and select the one you want to advertise. If you just recently did an ad, it will be the one at the top.

Screen%20Shot%202016-02-02%20at%204.13.11%20PM.png

On the left side, there are 3 options. Scheduled, published and ads. Click on “Published Posts.” Check the box, click “actions,” and then on the dropdown, click “create ad.” It’s really that easy to get started.

Screen%20Shot%202016-02-02%20at%204.13.20%20PM.png

Then it will take you to this page. Check the radio button that says “create new.” Leave the defaults buying type, “Auction.” Leave the default, “clicks to website.” Write a descriptor for your information. Choose an ad set. Then hit create.

Screen%20Shot%202016-02-02%20at%204.13.25%20PM.png

You’ll be taken to this page next. On the left, FB organizes the ads. The arrow in the image above is pointing to the ads, where it shows that I have 911 ads.

Screen%20Shot%202016-02-02%20at%204.13.35%20PM.png

When you are on the ads section, it will show the actual post in this case.

Screen%20Shot%202016-02-02%20at%204.13.43%20PM.png

The “campaign” controls our objective (website clicks).

“Ad set” controls audience, placement and budget.

Ad controls images.

Screen%20Shot%202016-02-02%20at%204.13.51%20PM.png

You will be creating a Website Clicks Ad.

Screen%20Shot%202016-02-02%20at%204.14.00%20PM.png

The ad set is where you choose your audience. You can click on “already saved data” or create a new set of data specific to this campaign. Your call!

Screen%20Shot%202016-02-02%20at%204.14.08%20PM.png

Screen%20Shot%202016-02-02%20at%204.14.16%20PM.png

Choose your budget, $5 or more.

Screen%20Shot%202016-02-02%20at%204.14.23%20PM.png

Select where you want your ad to be placed. If you don’t have an Instagram account, don’t use it. You don’t have to have an account to run a successful campaign and you want to keep things simple for yourself.

Screen%20Shot%202016-02-02%20at%204.14.30%20PM.png

To choose the button for the ad set, you have some options. For an ebook, I use “learn more”. If it’s a template, I use “download”. If it’s a webinar I use “sign up” and for a video I use “watch more”.

Screen%20Shot%202016-02-02%20at%204.14.36%20PM.png

Once you have selected everything, you are mostly done. Just click “upload changes.” It will show you a preview of what you want to upload. Hit “continue” and you will see the big checkmark showing you that your upload is complete. Now you are done!

Try creating an ad in Power Editor. It’s really the best way to drive traffic to your landing page. As always, if you get stuck, just comment below and ask your question. I’ll be checking in to walk you through it.  Go ahead and give it a shot!

Related Posts

Screen%20Shot%202016-02-02%20at%204.06.49%20PM.png
The 5 most powerful words in marketing EVER - (Please) "Don't Keep Me a Secret!"

Do you know what the most powerful words in internet marketing are? You might be

Screen%20Shot%202016-02-02%20at%204.04.39%20PM.png
A Great Tool- If You Know How to Use it!

If you’ve been using Facebook as a business owner for a while now, you

Screen%20Shot%202016-02-02%20at%203.58.16%20PM.png
A Huge Mistake That Too Many People Make

As much I love to talk about reasons you need to spend time on

Facebook For Authors - Book Launch Marketing

Facebook For Authors - Book launch marketing from Bret Gregory Click Here for Facebook

My Favorite “Secret” Facebook Hack!

I’m guessing if you’re reading this, you’re a visionary entrepreneur who sees the potential

Pattern Interrupt Ad

Have you ever found yourself driving along, when suddenly, out of the corner of

Photo Album Stack

Take a look at your friends’ list on Facebook. What does pretty much everyone

Screen%20Shot%202016-02-02%20at%203.31.02%20PM.png
Smart Spending

I don’t know too many business strategies that are a sure thing, but Facebook

LASER TARGET YOUR AUDIENCE INSIGHTS

I don’t know too many business strategies that are a sure thing, but Facebook

Types of Facebook Ads

  One thing I’ll say for Facebook? They never rest! Facebook has done a great

AD PLACEMENT

  Does Location Matter? You know what they say, when it comes to business the most

Screen%20Shot%202016-02-02%20at%2011.21.30%20AM.png
What is the Secret Weapon That Most of the Top Marketers Share? A WINNING MINDSET!

  The secrets of the most successful Facebook marketers? MINDSET! It’s counterintuitive I know. In the

FACEBOOK PANIC- Is it really warranted?

There’s a lot of talk about Facebook these days that has business owners up

THE GLOBAL AD SECRET

By now there are is a lot of advice out there on how to

The Lowdown on Instagram Ads and Why You Should be Using Them

https://youtu.be/1d7XM1rlGt8 If you’ve been following me for a while, you know that I’ve had a

Create Your LeadAds 1-12-16

https://youtu.be/PYybFjKKyNU Great news! Lead Ads, which were first introduced in June 2015, and are now

Facebook Lead Ads

Great news! Lead Ads, which were first introduced in June 2015, and are now

Launch Your Book 1-5-16

https://youtu.be/twx_QUzmKnc

Create your Marketing Calendar - 12-29-15

https://youtu.be/KarwipA6wzQ

Marketing Calendar - 12-15-15

https://youtu.be/Xvoya0Kg_P4

Make Money With Facebook Ads Now. Register For Facebook Ads A to Z!

Click Here To Register For Facebook Ads A to Z Now.