4.1 Creating Content Your Customers Will Love

The number of Page Likes are the Result of Your Customer’s Perceived Value Of Your Page
- Match your content with the emotional need your customer is trying to fill – their want or desire
- What is it that your customer really wants?
- Make sure your content is oriented to what THEY actually want, not what you think they want
Discovering What Content Your Customers Really Value
- How do you go about finding out what kind of content is most “likeable” to your customers?
- Do you just want fans or CUSTOMERS?
- By interacting with your customers daily on Facebook, you can start to understand what they really want and create your content to meet those needs
Guessing What Your Fans Want Doesn’t Work
- Don’t automatically assume you know what your fans want
- It’s better to assume that you don’t know what THEY want
- Eliminate misunderstanding by asking what your fans want by clarifying and asking in new ways
Your Fans Will Tell You What Content Will Grow Virally by the number of likes your posts get
- (Yoga image 1 – 55 Likes, 2 Comments, 9 Shares)
- (Yoga image 2 – 2,375 Likes, 265 Comments, 997 Shares)
Add Positive Inspirational Quotes To Your Best Photos
- I like to use www.picmonkey.com to add the quotes to the photos that get the most likes
Use Picmonkey To Add Positive Inspirational Quotes

Polling Your Fans
- How do you find out what your fans want?
- Asking is the best way to understand fans’ needs
- Every time you ask for opinions, feedback, and direct questions, you are polling you fans
Polling Your Fans