Download Get it Done Live Marketing Bootcamp Session 3: Customer Avatar
Download the Customer Avatar Workbook
Download the Customer Avatar 5 Minute Interview
- If you took all of you customers and combined their commonalities in one person, what would they be like?
- What are the important traits that have meaning, value and are relevant?
- List Commonalities
- As you build your Universal Customer, you are looking to find the particular commonalities that make YOUR customers uniquely similar
- Include only those commonalities that have meaning and value
- Discard irrelevant traits
- List Demographic Traits
- Age
- Gender
- Location
- Occupation
- List Psychographic Traits
- What are their biggest fears, and frustrations?
- What common problems are your customers trying to solve?