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- Fears & Frustrations, Wants & Aspirations
- Your Customers Emotional Power Words
- Abstract Ideas VS. Tangible Benefits & Effects
- Formal Tone Vs. Conversational Tone
- Power Headline Formulas
- Customer Attraction Headline
- Translating Features Into Benefits
- Deeper Benefits
- Translate the Value of Your Offering
- Taking the Risk Away From Your Prospects
- Your Credibility and Conversion Story
- Formula For Fascination
- Email Subject Lines
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