Create Your Marketing Just for Your Perfect Customer

When we’re creating our marketing, we’re creating our marketing just for our customer avatar. When you can put your customers’ problem statement smack there on the top of your website or in the email subject line or in the headline of the advertisement,...

Are You Using Facebook the Way it Should be Used?

(This is an example of a discovery ad with my friend, Christine Kloser, which got  81% opt-ins) Facebook is the largest word of mouth marketing network in the world. The biggest mistake that I see entrepreneurs and small business owners making on Facebook is they...

How Social Proof Ads Ramp Up Your Business Results

Social proof ads allow you or your joint venture partner to create ads that are highly effective and can help you fill your event. Because the social proof ad is used when you’re advertising someone else’s event or someone else is advertising your event, there’s going...

Is the Facebook Fraud Video a Fraud?

A lot of people have asked me about the “Facebook Fraud” video from Veritasium.  If you haven’t seen it, you can check it out below. Let’s just talk about the video itself.  It’s extremely well done.  It makes it appear very scientific and I had lots of people send me...

The Secret Way to Win Customers Easily, Part Two

As promised last week, today I’m going to teach you how to dramatically increase your sales with proactive online chat. But that’s not all. With this technique, you’ll be able to engage prospects at point-of-sale right after a live webinar and,...