Category Archives: Uncategorized

VIRAL FB ADS IMAGE

    At least it does when it comes to a Facebook ad! We have spent thousands of dollars on Facebook ads over the years (and earned millions of dollars in return) and it always surprises me how some ad images trigger an extraordinary response, while others fall completely flat. There is a science to finding a VIRAL image, one that will be shared, commented on and ultimately convert for you. Finding the right photo can literally get you 10X to 100X Read More...

Smart Spending

I don’t know too many business strategies that are a sure thing, but Facebook comes pretty close. Here’s why I say that: There are a lot of ways to market your business and to generate leads, but only Facebook has the audience insight tool to allow you to laser target your marketing ONLY to the people who are most likely to become paying customers. It’s a no brainer.  Here’s how you do it: Under the Ads Manager, go to Audience Insights to Laser Read More...

LASER TARGET YOUR AUDIENCE INSIGHTS

I don’t know too many business strategies that are a sure thing, but Facebook comes pretty close. Here’s why I say that- There are a lot of ways to market your business and to generate leads, but only Facebook has the audience insight tool to allow you to laser target your marketing ONLY to the people who are most likely to become paying customers. It’s a no brainer.  Here’s how you do it:   Goto your Facebook Ads Manager.  (If you can't find it Read More...

Types of Facebook Ads

  One thing I’ll say for Facebook? They never rest! Facebook has done a great job of constantly updating its options to meet the various needs and budgets of its advertisers. You have many options for Facebook ads depending on your end goal, and the powers that be have done their best to make each option user-friendly. Let’s take a look at a few of the choices you have to optimize your business and conversions. First, when you get into your FB ads Read More...

AD PLACEMENT

  Does Location Matter? You know what they say, when it comes to business the most important thing is location, location, location. Now typically when you hear that whoever is saying it is referring to a brick and mortar business, but what about online? Does location make or break your ad campaign? The truth is, ads work no matter where you place them, so long as you are following the right formula of using a viral photo, a compelling headline and a Read More...

What is the Secret Weapon That Most of the Top Marketers Share? A WINNING MINDSET!

  The secrets of the most successful Facebook marketers? MINDSET! It’s counterintuitive I know. In the sales and marketing industry it’s easy to fall prey to the belief that numbers and strategy are paramount to bottom line success. And they do matter of course. But step one is cultivating a winning mindset. The picture above is my wife and I at our property in Costa Rica. I love this picture because it symbolizes what can happen when you combine mindset with action- Read More...

FACEBOOK PANIC- Is it really warranted?

There’s a lot of talk about Facebook these days that has business owners up in arms. Is the algorithm really making it impossible to reach your audience? Is Zuckerberg really going to start charging for a Facebook account? Are business owners actually wasting their time trying to market to potential customers if only a fraction of them are seeing the posts? I’ve been using Facebook for marketing for a long time now and I’ve made a lot of money and a big impact Read More...

THE GLOBAL AD SECRET

By now there are is a lot of advice out there on how to run a Facebook ad that converts into dollars. It’s mind-boggling how many things you can try and how many ways you can test that it gets overwhelming. And when we get overwhelmed, we skip steps. This happens a lot. People aren’t sure what to do or they are overwhelmed by the amount of information to wade through that they end up throwing something together that in Read More...

Facebook Image Dimensions

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The Lowdown on Instagram Ads and Why You Should be Using Them

https://youtu.be/1d7XM1rlGt8 If you’ve been following me for a while, you know that I’ve had a lot of success with Facebook Ads and have grown several business ventures to the multi-million dollar mark by figuring out how to make ads go viral very quickly. Instagram, however, is quickly catching up as a “must-have” for marketing efforts for both small businesses and big brands. It is estimated that more than 400 million people use Instagram monthly. If that’s accurate, that makes Instagram even bigger Read More...