Category Archives: Facebook Ads Step By Step

Don't Let The Power Editor Scare You!

  The power editor tool on Facebook has gotten a bit of a bad rep. People assume that since it’s an advanced tool, that it must be complicated. Not only is it simple to use, but it works beautifully to laser focus your campaign to the people you want to attract! The power editor isn’t necessarily for “advanced” Facebook users, but rather it provides you with advanced options for your ad. Why not take advantage of that? Let me walk you, step Read More...

If You Don't Ask, You Can't Receive!

Do you know what the most powerful words in internet marketing are? You might be thinking they have something to do with urgency…. Act now before it’s too late! Or perhaps you’re thinking that they relate to the call to action… Download your free copy! In reality, the 5 most powerful words in internet marketing are “Don’t Keep me a Secret!” Why? Because people listen to their friends. Before a funny video could go viral in just a few minutes, before facebook and email and tweeting became Read More...

A Great Tool- If You Know How to Use it!

If you’ve been using Facebook as a business owner for a while now, you have heard of the boosted post. The boosted post allows you to increase the number of people who see what you post. Sounds great right? It certainly can be. The issue is that people end up wasting a lot of money because they use the boosted post to drive traffic to their site instead of using it for what it was built for—social proof. Let’s Read More...

A Huge Mistake That Too Many People Make

As much I love to talk about reasons you need to spend time on Facebook to find your ideal clients, let’s be honest- one of our main purposes of marketing on Facebook is to get people OFF of Facebook and onto our Website. There’s a strategy here, however, and a lot of people mess it up and end up wasting time and money. A big mistake in this process that a lot of people make is that they put their Read More...

My Favorite “Secret” Facebook Hack!

I’m guessing if you’re reading this, you’re a visionary entrepreneur who sees the potential in social media advertising. My question to you is this--- Are you ready to take your vision global? The truth is, most of us tend to keep our strategies close to home. However, there are eager buyers all over the world and Facebook allows you to easily find them. It’s possible you are missing out on clients in dozens of different countries! That’s a lot of money to Read More...

Pattern Interrupt Ad

Have you ever found yourself driving along, when suddenly, out of the corner of your eye your catch an image on a billboard that causes you to do a double-take? It might be a strange image with very little text that piques your curiosity. Or perhaps it’s a strange combination, like, for instance, a duck selling insurance. That phenomenon is nothing more than a pattern interrupt, a powerful and widely used tactic stemming from Neurolinguistic Programming, or NLP. NLP is a psychological Read More...

Photo Album Stack

Take a look at your friends’ list on Facebook. What does pretty much everyone have in common? They post pictures! People are drawn to visual images. I am going to show a technique that skyrocketed my engagement on Facebook and, told me exactly which images would make me the most money! You likely already enjoy posting photos to your wall, why not do it in a way that strategically positions you to get more clients! Here’s how it works: This Read More...

Smart Spending

I don’t know too many business strategies that are a sure thing, but Facebook comes pretty close. Here’s why I say that: There are a lot of ways to market your business and to generate leads, but only Facebook has the audience insight tool to allow you to laser target your marketing ONLY to the people who are most likely to become paying customers. It’s a no brainer.  Here’s how you do it: Under the Ads Manager, go to Audience Insights to Laser Read More...

Types of Facebook Ads

  One thing I’ll say for Facebook? They never rest! Facebook has done a great job of constantly updating its options to meet the various needs and budgets of its advertisers. You have many options for Facebook ads depending on your end goal, and the powers that be have done their best to make each option user-friendly. Let’s take a look at a few of the choices you have to optimize your business and conversions. First, when you get into your FB ads Read More...

What is the Secret Weapon That Most of the Top Marketers Share? A WINNING MINDSET!

  The secrets of the most successful Facebook marketers? MINDSET! It’s counterintuitive I know. In the sales and marketing industry it’s easy to fall prey to the belief that numbers and strategy are paramount to bottom line success. And they do matter of course. But step one is cultivating a winning mindset. The picture above is my wife and I at our property in Costa Rica. I love this picture because it symbolizes what can happen when you combine mindset with action- Read More...