If you’re looking to grow your business, the most valuable thing you have as an entrepreneur or small business owner is your email list. An email list is really a list of prospective customers, so the larger your list, the easier it will be for you to get more people to buy your products and/or services.
Facebook ads are one of the easiest ways to build this list quickly.
List Building Tips
In building your email list, a critical thing to do is to interview your customers and ask them, “What is the number one problem they’re trying to solve?” When you get that answer, you give them a solution to that problem for free on your website.
For example, when I asked my customers what their number one problem was, they told me they were having a hard time finding good content to post on their Facebook page.
So, I created a free download of my top 15 all-time most viral posts and gave it away for free. With that one download I was able to use Facebook ads to capture 5,000 new email addresses.
In addition to interviewing your customers to learn their needs, it’s also important that your Facebook ad matches the landing page you’re directing them to. (This is the page on your website.)
Step by Step to Building Your Email List with Facebook Ads
Create the landing page on your website where potential customers will sign up. There should be a “Download Now” button on this page, which prompts them to enter their e-mail address in order to get your free giveaway.
Then create a post on your Facebook page with a link to direct people to this landing page.
Ask your happy customers to comment on the post.
Turn that post into a Facebook ad. This includes selecting your image, the right targeting demographics, and where you want to place the ad—You can choose to do a “News Feed Ad”, which tends to be more expensive but more effective, or a “Right Column Ad”, which tends to be less expensive but less effective.
If you’re not sure how to do this, take a look at this blog post, a more detailed how-to on Facebook ads.
Again, make sure you’re linking the ad to a good high quality landing page. The photo and content should match the ad, as mentioned above. Below is what our ad would look like in both the “News Feed” and “Right Column”:
If you want to see the landing page we used, click right here. (Feel free to download your free viral template, while you’re there!)
Track the results of the ad! You can tweak and tailor the next ad and learn what works best as you go.