Blog Post

How to Find Your Customers Using Facebook

Facebook is the largest word of mouth marketing network in the world, but people are not using it that way.  A lot of people are using Facebook the way you should use Google. What I mean by that is that when somebody goes on Google, they’re actually searching for you or your product or your service.  That’s not what’s happening on Facebook.

 

No one logs into Facebook to look for our products and services.  They log into Facebook to see what their friends are up to.  Now if what their friends are up to is registering for your next free live event or downloading your free report, or they just attended a free webinar that you gave and they’re raving about how much value you gave them for free, then you can easily get discovered by thousands, if not millions of people.

 

How to Get Discovered on Facebook

 

The way to get discovered on Facebook is to offer a lot of value for free to your customers. A great approach that I recommend to almost all coaches, authors, speakers, and solo entrepreneurs is to offer a free one-on-one consultation to your customers in your area of expertise.

 

Then when they accept, you give them a free one-on-one consultation that could be over the phone or on a Skype call. And at the end of your free consultation, you want to deliver a lot of value for free, as you promised.

 

Then, you wait to hear the magic words out of your customer’s mouth, which are, thank you.

 

This is them acknowledging the value that you’ve provided. And with that I always repeat the five most valuable words I’ve ever heard in marketing. And those fives words are, don’t keep me a secret.

 

So when somebody says “Thank you,” I reply, “You’re welcome.  Please don’t keep me a secret. Would you mind writing two sentences on my Facebook page on the value you just got out of our free consultation?”  I’ve literally never had anybody say no to that. So right then and there, I ask them to go onto their computer, go right to my Facebook page, and write a post on my Facebook page about the value that I just provided them.

 

When they do that, some of their friends are going to see it.  You can then turn that post into an ad and you can get more of their friends to see it as well.

 

Discovery in Action

 

My friend Christine Kloser asked me to come on and be interviewed on her transformational author experience.  We posted the interview on her Facebook page, also called transformational author experience, and then advertised it as well as emailed to people who were listening.

 

The result was I got 2,300 new email addresses and I was discovered by close to 18,000 new people who had registered for the transformational author experience.  Those people heard of me through the telesummit and then found me on Facebook. Over 2,300 people came to my website and registered with their email addresses, which led to, in just one week, over $10,000 in new customers.

 

That’s an example of discovery. Take a look at this series of screenshots, which also tell the story…

find customers using facebookfind customers using facebook 2find customers using facebook 3find customers using facebook 4find customers using facebook 5find customers using facebook 6

More to Discover…

If you found this super helpful and want to find out more, I recommend that you register for my free live Tuesday classes which are at attractcustomersnow.com/liveclass

Related Posts

Social Proof – Viral Facebook Ad 12-22-15

https://youtu.be/dhORrjlP72Q

7 Secrets To Make Your Content Go Viral

Today I want to talk about the science of sharing and how to make

The Reason Your Facebook Ads Are Failing, and How to Change It

You may be paying for Facebook ads and feel frustrated that they’re not working.

How to Build Your Email List Using Facebook Ads

If you’re looking to grow your business, the most valuable thing you have as

The Secret to 10x More Engagement on Facebook

When you’re trying to get customers to come to your website from Facebook, a

How to Turn a Facebook Ad Into New Customers

When you’re trying to advertise to prospective customers on Facebook, it’s critical that you

Why Some Facebook Ads Fail and Others Succeed

Today is all about how to boost a post on Facebook to find your

Get More Likes and Click Throughs CHEAPER Using Viral Facebook Ads

First off, what are viral Facebook ads and why do you want to learn

Attract More Customers with Your Facebook Timeline Cover

A big mistake that I see most entrepreneurs make when marketing on Facebook is

[Infographic] Facebook New Timeline Image Dimensions, Posts, Ads

Facebook New Ad photo Dimensions   You’ve probably noticed your Facebook new layout for your Business

The Facebook Millionaire Mindset

Part One of the Facebook Millionaire Mindset: The first thing that we want to talk

Your Customers Are Twice (2X) As Motivated To Buy With This

  Pain is a crucial element in effective marketing. So is using your customer's words

Create Your Marketing Just for Your Perfect Customer

When we're creating our marketing, we're creating our marketing just for our customer avatar.

How To Create Perfect Copywriting That Motivates Your Customers To Take Action

Do you want to end your copywriting struggle forever?   It’s simple, it’s been tested and

The Secret Way to Win Customers Easily, Part Two

As promised last week, today I'm going to teach you how to dramatically increase

The Secret Way to Win Customers Easily, Part One

What are the typical ways that websites use to get customers?  Social media marketing,

Be the Authority. Get Thousands of Facebook Likes on Your Blog

Being the recognized authority in your niche affords you instant trust and credibility with

How to Find the Photo that Will Make Your Facebook Post Go Viral

There’s a whole science behind picking the right photo on Facebook in order to

Get 10x Cheaper Click-Throughs on Your Facebook Ads

The state of click-through costs is changing with regard to Facebook posts. The costs

How to Use Simple Testimonials for Major Business Growth

Testimonial marketing is something I’ve been using for 20 years. I’ve found it to

How to Win In Business Before You Even Start (How To Create A Simple Flowchart To Get More Sales)

Entrepreneurs are always looking for better ways to win and better ways to succeed.