How Social Proof Ads Ramp Up Your Business Results

Social proof ads allow you or your joint venture partner to create ads that are highly effective and can help you fill your event.

Because the social proof ad is used when you’re advertising someone else’s event or someone else is advertising your event, there’s going to be at least one joint venture partner involved in a social proof ad. This is a great way if you are advertising someone else’s program in order to do a joint venture and get more people to opt-in and attend their live event where they likely will be selling their or your product or service.

Approximately 98% of the ads that I see on Facebook are making a big mistake, and they’re using Facebook incorrectly. Facebook is the world’s largest word of mouth marketing platform and if you try to use Facebook ads the same way that you use Google ads, it’s very, very difficult to find your targeted audience.

The reason why is because people don’t go on Facebook looking for your product or service. People go on Facebook to see what their friends are up to; however, if what their friends are up to is attending your next live event or your joint venture partner’s next live event, then they can discover you through a social proof ad.

Steps for creating a social proof ad if you are advertising someone else’s product or service:

1. Copy and paste the link to the live event or to the event on your Facebook page.
2. Actively seek out getting likes, comments, and shares on that particular post.

The way that I actively seek out likes, comments and shares is by contacting my closest fans and friends and people who I have been able to deliver the most value to and after I’ve delivered them value, I ask them for a simple testimonial.

I ask them to write the testimonial on the post that I have on my Facebook page. It could be something as simple as “Wow, I can’t wait to attend this next live event”.

Or, and this one is my favorite, I ask people to write the number one thing that they want to get out of the live event. I write in the initial description of the post to ask people “What do you most want to get out of the live event?”, and then as people post. I reply to their comments on the post asking them again to tell us the number one thing that they want to get out of the event.

When we do the post, we then turn it into an ad and as it turns into an ad, a lot of people see it, and some people will start to comment on it.

What that does is it starts to grow a comment thread. The more comments you have on your ad, the more social proof you have, and the more people will discover you because when somebody makes a comment on your ad, some of their friends will see it and subsequently discover your ad.

To find out more, click here to watch a free training on how to use discovery and social proof ads.